Michael E. Kassan, Chairman and CEO, is an internationally recognized business strategist operating at the intersection of the media, advertising and entertainment industries. He is the founder of MediaLink LLC, a leading Los Angeles- and New York City-based advisory and business development firm that provides critical counsel and direction on issues of marketing, advertising, media, entertainment and digital technology. analysis to many of the Fortune 100’s biggest global brands. Previously, Kassan was the President/COO and Vice-Chairman of Initiative Media Worldwide. In 1997, he was named one of the top media executives in America by Advertising Age Magazine. He joined Initiative Media Worldwide in 1994, and helped grow media billings from $1.5 billion to over $10 billion. Prior to Initiative, he was President and COO of International Video Entertainment (Artisan Entertainment).