Rob is the CEO of TBWA’s flagship New York office, assuming the role in January 2015.
“Over the last 16 years, Rob has built tremendous trust both at the client level and internally at TBWA because he listens, acts and most importantly, doesn't wait to be asked. He doesn't rely on relationships; he builds them through his energy and dedication to our clients, our culture, our people and our product. That's why Rob Schwartz is the right leader for New York,” said TBWA Worldwide President and CEO, Troy Ruhanen.
Rob moved to his current role from that of Global Creative President, where he was instrumental in overseeing the creative direction and leadership of some of TBWA’s largest global accounts, including Nissan, McDonald’s and GSK.
Prior to becoming Global Creative President, Rob was the Chief Creative Officer of the Los Angeles office of TBWAChiatDay. During his tenure, the office experienced unprecedented growth to both its creative reputation and bottom line. As the head of TBWA’s LA office, Rob influenced every brand from Nissan to Gatorade, Pepsi, Visa and more.
Rob has also become an influential voice in the advertising industry. He is a frequent contributor to Forbes and Adweek named him one of the “Top 25 Advertising Voices to Follow on Twitter.”
Beginning his advertising career as a writer, Rob has earned nearly every major advertising award, including an Emmy nomination and Adweek’s “Best of the Decade.” Rob was also named “Leader of The Year” by the Los Angeles Advertising Agencies Association (now known as thinkLA).