Tim Waddell is the director of product marketing for Adobe advertising solutions, which provide marketers the capabilities to measure, manage and optimize multi-channel marketing campaigns. With data and technology today, advertisers can create campaigns to reach their target audiences with a specific message at the right time in the right place. These capabilities will drive conversion, increase retention and ultimately deliver a profitable marketing portfolio.
Tim brings significant digital marketing experience having built and managed the Bing marketing analytics team at Microsoft. He also managed MSN’s commerce team, driving the demand generation program.