As President of AOL, Bob Lord heads AOL’s industry-leading advertising sales and technology business, which reaches marketers and publishers in over 30 countries. Bob applies principles from his most recent book, Converge: Transforming Businesses at the Intersection of Marketing and Technology, to innovate AOL at the intersection of premium and programmatic advertising. From this unique position, AOL simplifies media planning and buying for advertisers, agencies and publishers and enables the world’s top marketers to engage with consumers across all screens, formats and types of inventory.
Prior to AOL, Bob served as Razorfish Global CEO and CEO of Publicis Groupe’s Digital Technology Division, which includes Razorfish, the Digitas LBi network and Denuo, and led over 7,500 employees worldwide. During Bob’s tenure as CEO, he was also responsible for driving the agencies’ digital product offerings, Fluent and CRM365, and representing the Groupe’s technology assets on Publicis Groupe’s P12, its Strategic Leadership Team and the board of directors for its VivaKi unit. Prior to his role as CEO, Bob served as Razorfish’s Chief Operating Officer. Before entering the media space, Bob held various positions in technology consulting and engineering. He is a dedicated industry leader, an active member in the TED community and is a founding member of The Nantucket Project.
He holds a BS in Engineering from Syracuse University and an MBA from Harvard Business School.