Adam Gerber is Vice President of Sales Development and Marketing for the ABC Television Network, a role he has held since March, 2011. His team supports all national ad sales initiatives and is focused on differentiating ABC’s audience quality and innovative cross-screen ad solutions.
Gerber was formerly with Quantcast, where he was Chief Marketing Officer and an active industry evangelist for the digitally-oriented audience measurement and targeting company.
Prior to Quantcast, he served as Vice President, Advertising Product & Strategy, for Boston based Brightcove, Inc. from 2005-2007. Previously, he was Senior Vice President, Director of Innovation & Strategy for Mediavest Worldwide from 2003-2005 and Senior Partner/Director Media Strategy for The Digital Edge (now MEC Interaction) from 1999-2003.
Gerber was named to the AdWeek Magazine’s Media All-Star list in 2002 and the “Mediaweek 50” List in 2009.
Adam Gerber Job Title VP, Sales Development & Marketing Company ABC