B. Bonin Bough

B. Bonin Bough is the Chief Media and eCommerce Officer at Mondelêz International. He is considered a transformative activator, known for leading some of the industry’s largest and most innovative global media investments across digital, television, print, and outdoors. He is unique in his commitment to forging partnerships with the industry’s largest players including Paramount, ABC, Facebook, Twitter, YouTube, and many more. He is credited as the leader in partnering startups with brands and executed the first-ever branded campaigns with Instagram, Foursquare, Co-Tweet, and Radian6. It was these partnerships that allowed Bonin to launch the first corporate startup accelerators, PepsiCo10, and Mobile Futures.
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