Scott Donaton

As Chief Content Officer at DigitasLBi, Scott Donaton leads the agency's content practice in North America, partnering with clients to tell their stories in innovative and memorable ways. Donaton launched and leads Digitas Studios, which develops unique custom-content initiatives, strategies, and business models for clients.

Donaton is also the chief architect of the annual DigitasLBi NewFront, the anchor event of the Digital Content NewFronts, of which DigitasLBi is the only agency founding partner.

Before joining DigitasLBi, Donaton was Global Chief Content Officer at Interpublic Group’s UM and head of UM Studios. Prior to UM, Donaton founded Ensemble, an Interpublic Group content studio, where he was CEO from 2009 until 2013. Donaton has also served as the publisher of both Entertainment Weekly and Adage, and is the author of the book “Madison & Vine”.

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