Tariq Hassan brings nearly 20 years of experience in global marketing working across diverse categories, customer segments and international markets. A strategic planner, he has worked in advertising to help build such notable brands as PepsiCo brands Pepsi, Gatorades, Aquafina, Frito Lay, Tropicana and Quaker, P&G, GM, Mercedes, Emirates, J&J, Visa, Harris Bank, Morgan Stanley, Coors Brewing and Lowe’s.
Tariq began his career with D’Arcy, before joining Element79 Partners, where he was a founding partner and EVP and Chief Strategic Officer of the Omnicom agency start up, and joined HP in 2008 with global marketing responsibilities.
Tariq returned to Omnicom mid 2012 as first President of the Middle East & Africa, responsible for managing Omnicom DAS’s holdings for the region, coordinating operations with a focus on leveraging innovation and collaboration across its broad range of marketing services.
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