Christine leads a team responsible for Office Depot’s digital marketing strategy, omni-channel strategy & program development, website traffic, customer retention, & increased customer conversion. She has accountability for our external search, affiliate, & shopping programs, email & mobile marketing, display & programmatic media buying, marketing technology integration, audience management/promotional web strategy, website analytics, and web creative. She also develops initiatives to bring digital capabilities into retail & a localized experience online supporting her omni-channel vision.
Prior to leading the Ecommerce marketing team Christine was responsible for the Customer Experience & Omni-Channel as well as overseeing Office Depot’s Growth Initiatives team & the Direct Channel (inc: P&L accountability, marketing oversight, & development of Online Marketing & Direct Mail/Catalog Marketing). Her team supported these marketing efforts for both the direct & retail shopping channel
Christine Buscarino Job Title Vice President, Ecommerce Marketing Company OFFICE DEPOT Connect via