After years spent in theatrical marketing, including more than a decade at 20th Century Fox as SVP, Rita made the leap to digital and swears by it as the best professional move of her career.
At Yahoo, Rita leads the marketing partnerships and branded entertainment teams, responsible for building marketing platforms that can be monetized to drive incremental ad revenue, support initiatives across Yahoo’s comms & media products (including Yahoo Sports, Search, magazine lifestyle verticals), and managing Yahoo’s influencer program. In addition, she oversees the company’s branded entertainment unit responsible for creating custom video and flat content for Yahoo’s advertisers.
Rita immigrated to the US from the Ukraine, growing up in Los Angeles, where she attended the University of Southern CA (Fight On Trojans!), earning a Bachelor of Arts in Journalism.
Rita Drucker Job Title Marketing Partnerships & Branded Entertainment Company YAHOO Connect via