Kasha brings over 20 years of experience across a variety of disciplines including direct marketing, advertising and of course media, to her role as U.S. President.
Drawing on her deep understanding of today's media landscape, Kasha leads cross-channel buying and planning, analytics, custom content, strategy, and business development on all U.S. accounts.
With a fresh, innovative spirit, Kasha joined UM in 2007. She hit the ground running, building the U.S. Communications Planning Group from scratch and making the discipline a critical part of UM's offering. From there, she went to J3, UM's dedicated division for Johnson & Johnson, to build and lead the Business Analytics Engine, a team of researchers, digital experts and econometric modelers dedicated to understanding the end-to-end performance of media programs. After pitching and winning the United States Postal Service account in 2012, she almost immediately led the UM team though its successful pitch for Hershey's in 2013, adding two prestigious wins to her list of accomplishments as well as leadership responsibilities for those accounts.
Kasha began her career at Accenture, where she worked with global organizations implementing complex change programs. From there, she joined Wunderman working as a Communications Strategist on the IBM account, before her strategic thinking and strong client relationships brought her to Ogilvy where she eventually led the global Communications Strategy team for IBM across advertising, direct marketing and digital. Throughout her career, Kasha has worked with a number of iconic brands including, Hershey's, USPS, Johnson & Johnson, Nestle, Sony, Intel, Samsung, AT&T and Verizon.
Respected and admired throughout the industry, Kasha was recently named to the Adweek list of Media All-Stars for 2014 and is a member of the Adweek Media Plan of the Year jury.
Kasha's personal life also reflects her passionate and innovative nature: She is an avid reader, enjoys snuggling with her kids and summer getaways to her favorite destination, Alaska.