Carolyn Baird

Carolyn Heller Baird is a Global Research Leader with the IBM Institute for Business Value (IBV), and the director of the IBV Millennial study and upcoming Chief Marketing Officer study. Her seasoned experience spans nearly 20 years in Customer Experience Design, developing digital transformation strategies with a focus on communications, marketing, branding and content development for IBM clients across all industries and geographies. Carolyn has also served as the North America Communications and Workforce Enablement Strategy Leader for IBM Global Business Services, and she has directed numerous IBV studies on social business and marketing.

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