Tracks Venues

In this session...

Content marketing has become an effective way advertisers can break through the noise to attract and engage a targeted audience in compelling and relevant ways.

This session will explore the rise of branded content -- where data and audience insight meet journalistic instincts -- and how it is changing the shape of media and marketing.

Presented with


Speakers

Ravi Mattu Editorial Director of FT² Financial Times
Kaydee Bridges Vice President, Digital & Social Media Strategy Goldman Sachs
Mark Egan Chief Client Officer MAXUS
Natalie Mortimer Reporter The Drum
Trixie Ferguson Gray Senior Partner, Branded & Content Experiences MediaCom

Event Details

Event Type Seminar

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