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In this session...

Apps with an active user base are likely already monetizing, but what does it take to bring premium brands in-app? We know brands want to reach their target audience in a brand-safe and transparent environment, where efficiency is combined with the automation of targeting. How do publishers or app-developers evolve their strategy to find the right balance between monetization and user experience?

Apps with an active user base are likely already monetizing, but what does it take to bring premium brands in-app? We know brands want to reach their target audience in a brand-safe and transparent environment, where efficiency is combined with the automation of targeting. How do publishers or app-developers evolve their strategy to find the right balance between monetization and user experience? View Less

Presented with


Speakers

Maggie Mesa VP, Mobile Business Development OpenX
Bill Alena CRO MeetMe
Ian Wu Head of Programmatic Demand Cheetah Mobile
Chris Feo VP Data Sales Tapad

Event Details

Event Type Seminar

Track  Mobile 

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