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In this session...

It’s a brave new world for marketers, who must bring down the walls that have separated marketing disciplines for years, and start building more integrated communications plans. And it’s a brave new world for agencies, who must now assemble the teams who can create plans and ideas that work across the full customer journey, inspiring the right feelings for a brand, while compelling the needed actions toward purchase.

Presented with


Speakers

Jennifer Mathissen EVP, Strategy and Insights Catapult
Dave Fiore Chief Creative Officer Catapult
Jessica Sokolowski VP, Corporate Marketing & Advertising Frontier Communications
Wendy Wahl VP, Enterprise Marketing Consumer Health and Services Aetna
Maha Madain Managing Director, Head of Enterprise Marketing MUFG Union Bank, N.A.

Event Details

Event Type Seminar

Track  Agency 

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