In this session...
The majority of mobile ad dollars are going towards boring (or worse, annoying) ads that alienate consumers and negatively impact brands. To find out what ads captivate consumers and which aggravate them, Kargo and Media Science conducted a study on ad impact by evaluating participants’ emotional and neurological responses to various mobile ad formats. The results will surprise you.
Join Kargo’s Vice President of Research AJ Mathew and MediaScience's CEO Dr. Duane Varan as they take you through the testing, reveal the study’s findings and provide unprecedented insights into how to develop creative and impactful ads that will captivate your audiences.