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In this session...

72andSunny leads a discussion with Instagram and Adidas, Hannah Bronfman and Robin Arzon on why approaching “influencers” as creators can create more authentic, impactful marketing by freeing each person’s storytelling potential in creating new content and amplifying their own channels. Leaning into the insight gathered from Adidas and 72andSunny's “I’m Here to Create” campaign, 72andSunny will lead a a discussion about what it means for the industry when people are publishers and publishers are brands.

Presented with


Speakers

Matt Jarvis Partner & Chief Strategy Officer 72andSunny
Taj Alavi Global Brand Marketing Lead Instagram
Jon Wexler Vice President, Global Entertainment and Influencer Marketing adidas
Hannah Bronfman @HannahBronfman
Robin Arzon @RobinNYC

Event Details

Event Type Seminar

Track  Agency 

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