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In this session...

Join industry leaders in Production as they discuss how it is less about taking a final creative idea and executing it, and much more about building a best-in-class team to brainstorm the infinite directions in which an idea can take shape. Moderated by DDB New York, the panel will explore how to facilitate a strong team of image makers towards developing a meaningful user experience, what this new production team looks like, and the process and tools in place to help them manage the unknown.

In production, today’s advertising campaigns are as simple as perfectly crafted Twitter image makers and as complex as interactive product concept, design and development. Join industry leaders as they discuss how it is less about taking a final creative idea and executing it, and much more about building a best-in-class team to brainstorm the infinite directions in which an idea can take shape. Moderated by DDB New York, the panel will explore how to facilitate a strong team of image makers towards developing a meaningful user experience, what this new production team looks like, and the process and tools in place to help them manage the unknown.
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Presented with


Speakers

Madison Wharton CPO DDB New York
James O'Brien Founder Aarra
Pam Scheideler Partner, Chief Digital Officer Deutsch Los Angeles
Sophie Kelly SVP Marketing NA Whiskey Portfolios Diageo

Event Details

Event Type Seminar

Track  Agency 

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