In this session...
Millennials are, at their core, makers. Makers of novel attitudes, expressions, expectations and ultimately, of culture. Makers don’t want to be marketed; they want to be told a story they will relate to and given an experience they will remember. Explore how to leverage sports and entertainment to forge deep emotional connections with millennial consumers, turning those stories and experiences into brand affinity and sales.
You will walk away from this session inspired to take your marketing efforts and experiential activations to the next level. You will also leave with a better understanding of how to leverage sports and entertainment as passion points to engage millennials. How? By bringing to life our polycultural millennial focus group and actually speaking TO Millennials, not just about them. We will find out, directly from the source, how powerful storytelling really is, who’s doing experiential marketing right and who’s influencing our millennial targets.