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In this session...

A Revealing – and Rewarding – Look into Identity-based Marketing & Media. Join us for this tactical workshop followed by networking drinks.

Consumers want seamless cross-device marketing and media experiences. Advertisers and content companies are embracing cross-device and cross-channel identification to drive fully-connected, cost-efficient marketing and media execution. But while identity is a high priority, the gap between buyer expectations and reality has created friction in the marketplace. Join CIMM and DMA’s Cross-Device Identity (XDID) Advisory Council for this tactical workshop on the truths and lies of identity-based marketing and media and the unveiling of a CIMM Whitepaper, “Best Practices in Cross-Device and Cross-Channel Identity Measurement.” You’ll take a critical look at the strengths and weaknesses of identity-based marketing and come away with the tools to drive your identity marketing and media strategy.
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3:30 PM WHY THIS PROGRAM?... AND WHAT TO EXPECT.

David Kohl CEO, Morgan Digital Ventures

3:35 PM THE REAL-DEAL ON IDENTITY: HOW CROSS-CHANNEL AND CROSS-DEVICE IDENTIFICATION REALLY WORKS … FROM THE EXPERTS

Evan Neufeld of Storyline Development introduces CIMM’s new white paper on cross-channel marketing best practices, providing a deeper understanding of XDID technology, what key terms really mean, and where the promise and the reality are (and are not) in synch.
Ajit Thupil GTM Business Lead, Oracle Data Cloud
Michael Celona Global CTO, Publicis Media
Jane Clarke CEO and Managing Director, CIMM
Evan Neufeld Founder, Storyline Development
Wayne Young Head of Agency Product, Conversant

4:25 PM 10-MINUTE CASE STUDIES: TRUE STORIES FROM THE CROSS-CHANNEL TRENCHES


Want to know how it really works? Four organizations will share their first-hand experiences activating their identity strategies. You’ll hear what went well, where there were some skips, and what lessons you can take-away to improve how you execute your identity-based marketing and media strategy.

Involved Media and Colgate-Palmolive “Solving the Puzzle: How Managing Fraud, Viewability and Frequency Is Helping Brands Shift from a Channel-Based Approach to a People-Based One.”

LiveIntent “Cloudy With a Chance of Identity: The Future of Marketing may very well rest in the Clouds." As the marketing clouds and Identity gather steam, a perfect storm awaits. Will they be friend or foe?

InfoGroup “Avoiding snake oil: How to Figure out Who’s Who in the World of Mobile and Device ID Targeting.” A fireside chat on mobile device targeting, and how traditional reach and frequency assumptions must change with people-centric marketing and media.

Publicis Media “Driving through the Consumer Journey: How Connecting Devices and People Demonstrates Media Impact”
Dave Helmreich Chief Operating Officer, LiveIntent
Gayatri Bhalla VP of Advanced Media Solutions, InfoGroup
Helen Katz SVP and Director of Global Analytics & Insights, Publicis Media
Katherine Freeley Associate Media Sourcing Director, Colgate-Palmolive
Michael Beach Co-Founder, Targeted Victory
Michael Mamarella Chief Strategy Officer, Involved Media

5:15 PM THREE KEYS TO CHOOSING YOUR IDENTITY SOLUTIONS PARTNERS

Marketers, agencies and publishers debate with XDID solution providers on key questions everyone should ask before signing on the dotted line. We’ll cover what buyers need to understand to buy with confidence and the disclosures both sides of the transaction need to articulate to reduce the gap between cross-device promise and reality.
David Kohl CEO, Morgan Digital Ventures
Kate Clough VP, Engagement Planning Director, MRM//McCANN
Jeff Smith CMO, LiveRamp
Philipp Tsipman ‎VP, ConnectedID, MediaMath
Julian Zilberbrand EVP of Audience Science, Viacom

Presented with



Speakers

David Kohl CEO Morgan Digital Ventures
Ajit Thupil GTM Business Lead Oracle Data Cloud
Michael Celona Global CTO Publicis Media
Jane Clarke CEO and Managing Director CIMM
Evan Neufeld Founder Storyline Development
Wayne Young Head of Agency Product Conversant
Dave Helmreich Chief Operating Officer LiveIntent
Gayatri Bhalla VP of Advanced Media Solutions InfoGroup
Helen Katz SVP and Director of Global Analytics & Insights Publicis Media
Katherine Freeley Associate Media Sourcing Director Colgate-Palmolive
Michael Beach Co-Founder Targeted Victory
Michael Mamarella Chief Strategy Officer Involved Media
Kate Clough VP, Engagement Planning Director MRM//McCANN
Jeff Smith CMO LiveRamp
Philipp Tsipman ‎VP, ConnectedID MediaMath
Julian Zilberbrand EVP of Audience Science Viacom

Event Details

Event Type Seminar

Track  Mobile 

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