In this session...
As media platforms proliferate with expanded choices for creative formats, the debate rages on as to what makes for an ideal video creative to reverse consumer aversion to digital advertisements. Some experts believe that the standard 30-sec video ads should shrink down to 3-second impressions to avoid losing consumer attention. Others feel that content as long as 3 minutes or more allows advertisers to tell more engaging stories to retain consumer attention.
Given such contrasting perspectives, Visible Measures Chief Strategy Officer Seraj Bharwani will lead a panel discussion involving senior leaders from social media giants and media agencies on how to best reach and engage consumers in a crowded digital environment.