In this session...
As the marketing landscape transforms at an unprecedented pace, marketers have much to think and do differently to prepare for the post-interruption world. The disruptions of today are challenging everything we have come to know about advertising – so how do we design for a more nimble, experience-centered mindset?
In this session, Catharine Hays, co-founder of the Wharton Future of Advertising Program (WFoA) and co-author of Beyond Advertising: Creating Value Through All Customer Touchpoints, will present the Beyond Advertising Roadmap – challenging those at all levels to harness the tremendous forces of change to reimagine the current world order.
Co-created with over 200 thought leaders from a wide variety of vantage points (marketing, agencies, academic, tech, cultural anthropology, analytics, HR, and more), the roadmap provides a new way of thinking about today’s challenges and tomorrow’s possibilities that will allow you to move “beyond advertising” to a future that radicall