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In this session...

True cross-device marketing unifies audiences’ devices, behaviors, passions and interests to provide a clear and simple picture of today’s complex consumer. How do new methods of data collection and analysis allow marketers to make impactful connections with their consumers and engage with audiences who really care about their message? Join Tapad, the marketing technology team that cracked the code on cross-device, to learn the fundamentals of cross-device marketing and how to find who matters to your brand.

How do new methods of data collection and analysis allow marketers to make impactful connections with their consumers and engage with audiences who really care about their message? Join Tapad's SVP & GM, Media Business Kate O'Loughlin and Medialets' CEO Richy Glassberg to learn the fundamentals of cross-device marketing and measurement, and - most importantly - how to find who matters to your brand.

Ready for more? Join us at Tapad’s third annual cross-screen technology summit, Unify Tech '16 where speakers who unify audiences, disrupt their industries and inspire innovation in their respective fields will treat you to a half-day of thought-provoking discourse. Cocktails and hors d'oeuvres immediately to follow, featuring a special guest appearance by T.J. Miller (Silicon Valley's Erlich Bachman).

More details on https://unifytechsummit.com/ View Less

Presented with


Speakers

Richy Glassberg CEO Medialets
Kate O'Loughlin SVP & GM, Media Business Tapad

Event Details

Event Type Seminar

Track  Mar Tech 

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