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In this session...

Join us for an in depth discussion of marketing in cognitive era where cognitive systems help marketers make sense of "dark data", understand, reason, learn and interact in a personalized manner with your customers to enhance the overall experience. Prepare to see a cool trip into the future as Watson demonstrates a cognitive campaign launch live on stage.

Presented with


Speakers

Maria Winans CMO IBM Commerce
Melanie Butcher Program Director IBM Commerce UX Design Studio

Event Details

Event Type Seminar

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