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In this session...

The art of personalization has made its way to the programmatic forefront. Mediums traditionally used for mass reach now have the capability to unlock new value for advertisers by creating audience targeting opportunities that are more refined and and personalized. By relying on data, rather than assumptions, to make ads more personable and contextually relevant, publishers are given a fighting chance against those opportunity-killing ad-blockers.

Presented with


Dan Greenberg CEO Sharethrough
Ian Ferreira EVP Programmatic WideOrbit
Jeff Hackett Executive Vice President comScore, Inc.
Andrew Casale CEO Index Exchange
Mike Merna Senior Director, Brand Strategy Oracle Data Cloud
Rick Erwin President, Audience Solutions Acxiom

Event Details

Event Type Seminar

Track  Mar Tech 

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