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In this session...

Brands and publishers are in the same boat: both seek to master storytelling in the digital age. Henry Blodget, Founder, CEO and Editor-in-Chief of Business Insider, moderates a discussion on brand building today with some of our most renowned marketers.

A discussion hosted by Business Insider. Brands and publishers are in the same boat: both seek to master storytelling in the digital age. Henry Blodget, Founder, CEO and Editor-in-Chief of Business Insider, moderates a discussion on brand building today with some of our most renowned marketers.

Topics include: Making an impact in a distributed media world; the power of partnerships, emerging media and platforms (chatbots, Facebook Live, VR & 360 video); resolving the tension between analytics and creative; and Social Influence 2.0. View Less

Presented with


Speakers

Jill Cress Executive Vice President Mastercard
Kathleen Hall Global VP, Advertising & Media Microsoft
Ann Rubin VP, Branded Content & Global Creative IBM
Henry Blodget Founder, CEO & Global Editor-in-Chief Business Insider

Event Details

Event Type Seminar

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