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In this session...

Programmatic has come a long way in the past few years, and now advertising automation has gone from being total fantasy, to a practiced reality. But as automation continues to proliferate every aspect of media, how do we still create a compelling storytelling experience? These industry experts will provide key insights on the art of automation and discuss everything from shareable storytelling, to the not-so-distant opportunity for a centralized platform that will likely enable cross-channel advertising.

Presented with


Speakers

Harry Patz Chief Revenue Officer Rubicon Project
Jana Jakovljevic Head of Programmatic Solutions Spotify
Dorothée Bergin VP, Programmatic Partnerships xAd
Heather Carver SVP, Seller Accounts Rubicon Project

Event Details

Event Type Seminar

Track  Mar Tech 

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