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In this session...

“TV is the first screen”. “We live in a mobile-first world”. We’ve all heard these claims before, but now more than ever marketers need to know how best to invest their time and dollars. Which will have the biggest impact on customer engagement? Which will leverage data-driven techniques? Which will be effective in delivering ROI? Moderated by Neustar’s CMO Steven Wolfe Pereira, come hear industry leaders have a timely, thought-provoking debate about what truly should be at the heart of today’s marketing.

Presented with


Steven Wolfe Pereira CMO Neustar
David Christopher CMO AT&T Entertainment Group
Christine Fruechte CEO Colle + McVoy
Dave Morgan CEO & Founder Simulmedia
Jay Sethi VP Marketing Smirnoff
Brad Smallwood VP of Measurement Science Facebook

Event Details

Event Type Seminar

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