Tracks Venues

In this session...

The three hour Native Ad Forum will take you inside the fastest growing segment of the ad market and bring you insights on the key growth areas of native advertising -- programmatic, mobile video, and sponsored content. Hear from industry leaders including, Google, Moat, Sharethrough, Mindshare, Turner, Pinterest, Horizon Media, Cadreon and many many others on how they are utilizing native today, how their organizations have adapted to support native and what to expect from the year ahead.

9:00 AM - HOW TRADING DESKS ADAPTED FOR THE MOBILE NATIVE ERA

Mike Gaffney CRO, Sharethrough
Trevor Mengel Director of Programmatic Product, Horizon Media
Tyler Pietz VP of Programmatic, Cadreon

9:25 AM - CONNECTING THE DOTS: HARNESSING NATIVE ADVERTISING'S POWERFUL SIGNAL OF INTENT

Brooke Robinson Director of Social Media, Mindshare Canada

9:45 AM - HOW NATIVE WON AND THE ROAD TO THE NEXT $10B

Dan Greenberg CEO, Sharethrough

10:10 AM - MOAT PRESENTS

Jonah Goodhart CEO, Moat

10:30 AM - THE FUTURE REVENUE MODEL OF PREMIUM PUBLISHERS

Dan Greenberg CEO, Sharethrough
Chris Hercik SVP Creative + Content, Time, Inc.
Evan Adlman Head of Programmatic, Condé Nast

11:00 AM - MAKING NATIVE ADVERTISING WORK AT SCALE

Karin Hennessy Product Manager, DoubleClick

11:15 AM - BUILDING A SUSTAINABLE PROGRAMMATIC NATIVE MARKETPLACE: HOW TO MAINTAIN HIGH QUALITY USER EXPERIENCES WHILE EXPANDING BUYING SOPHISTICATION

Curt Larson VP of Product, Sharethrough
Willard Simmons CTO and Co-Founder, DataXu
Toby Gabriner Former President and CEO of Adap.tv; Current Advisor/Investor/Board Member , Kiosked, Altitude Digital, 500px, AdRoll
Greg Williams Co-Founder, GM Media Products, MediaMath

11:40 AM - HOW TO DRIVE BRAND LIFT WITH NATIVE ADS

Kevin Knight Head of Content & Brand Strategy, Pinterest
Kathy Kayse Yahoo, Vice President of Sales Strategy and Solutions
Geoff Schiller Chief Revenue Officer, PopSugar
Chris Schreiber VP of Marketing and Communications, Sharethrough

Presented with


Speakers

Ashley Krammer Partner, Associate Director Programmatic Trading Desk Mindshare
Tyler James Regional Director, Canada & Detroit Sales Sharethrough
Mike Gaffney CRO Sharethrough
Trevor Mengel Director of Programmatic Product Horizon Media
Tyler Pietz VP of Programmatic Cadreon
Brooke Robinson Director of Social Media Mindshare Canada
Dan Greenberg CEO Sharethrough
Jonah Goodhart CEO Moat
Chris Hercik SVP Creative + Content Time, Inc.
Evan Adlman Head of Programmatic Condé Nast
Karin Hennessy Product Manager DoubleClick
Curt Larson VP of Product Sharethrough
Willard Simmons CTO and Co-Founder DataXu
Toby Gabriner Former President and CEO of Adap.tv; Current Advisor/Investor/Board Member Kiosked, Altitude Digital, 500px, AdRoll
Greg Williams Co-Founder, GM Media Products MediaMath
Kevin Knight Head of Content & Brand Strategy Pinterest
Kathy Kayse Yahoo Vice President of Sales Strategy and Solutions
Geoff Schiller Chief Revenue Officer PopSugar
Chris Schreiber VP of Marketing and Communications Sharethrough

Event Details

Event Type Seminar

Track  Native Ad Forum 

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