In this session...
Most women’s titles face declining sales. Meanwhile, gender itself is in flux, as the lines that defined women’s identities blur, giving way to a more amorphous view of femininity.
Is this the end of the women’s interest category, or an opportunity for forward-thinking brands? What is the future of women’s interest in a world where “woman” is becoming borderless?
J. Walter Thompson’s Innovation Group—in partnership with Getty Images, a global leader in visual communications—takes on this debate.
The panel supports the launch of “Glass,” a pop-up print publication created by the Innovation Group with support from Getty Images.
“Glass” explores the future of women. It will look and feel like a consumer magazine, but each aspect – from the content to the contributors and the visual essays – will be based on the shifts, insights and trends that the Innovation Group has identified as critical to shaping the future of women. Getty Images’ Pamela Grossman has co-curated “Glass.”
“Glass” will be distributed for free to all who attend the panel discussion.