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In this session...

Most women’s titles face declining sales. Meanwhile, gender itself is in flux, as the lines that defined women’s identities blur, giving way to a more amorphous view of femininity.
Is this the end of the women’s interest category, or an opportunity for forward-thinking brands? What is the future of women’s interest in a world where “woman” is becoming borderless?
J. Walter Thompson’s Innovation Group—in partnership with Getty Images, a global leader in visual communications—takes on this debate.

The panel supports the launch of “Glass,” a pop-up print publication created by the Innovation Group with support from Getty Images.

“Glass” explores the future of women. It will look and feel like a consumer magazine, but each aspect – from the content to the contributors and the visual essays – will be based on the shifts, insights and trends that the Innovation Group has identified as critical to shaping the future of women. Getty Images’ Pamela Grossman has co-curated “Glass.”

“Glass” will be distributed for free to all who attend the panel discussion. View Less

Presented with


Speakers

Lucie Greene Worldwide Director J. Walter Thompson's Innovation Group
Pam Grossman Director, Visual Trends Getty Images
Thalia Mavros Founder & CEO theFRONT Media
Vanessa K. De Luca Editor-In-Chief ESSENCE Magazine

Event Details

Event Type Seminar

Track  Agency 

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