Tracks Venues

In this session...

Advanced advertising, data and analytics are the rage of conversations across the industry, but the reality is unclear. From marketers to agencies to technologies, this discussion will take stock of what’s really happening. As addressability sits on the near horizon for linear television, it’s a key moment to take lessons from what did and did not work in digital as we shape the future of advanced advertising at scale.

Presented with


Speakers

Howard Bass Global Global Media & Entertainment Advisory Leader Ernst & Young LLP
Nada Stirratt Chief Executive Officer Verve Mobile
Bob Carrigan CEO and Director Dun & Bradstreet
Kern Schireson Executive Vice President, Data Strategy & Consumer Intelligence Viacom

Event Details

Event Type Workshop

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