Tracks Venues

In this session...

In one year, four major sports leagues – the NBA, NFL, MLB and NHL – all struck deals to live stream or create new content on Twitter. Every league is looking at new ways to engage consumers – from live video to virtual reality. We’ll take a look at the changing game of major league sports through the eyes of some of the most high profile voices – from the teams, to the players, to the marketers that sponsor it all – to see what’s next.

Presented with


Speakers

Janet Balis Partner/Principal and Leader of Strategy Consulting for Media & Entertainment Ernst & Young LLP
Pamela El Executive Vice President, Chief Marketing Officer National Basketball Association
Matt Derella Matt Derella, Global Vice President, Client Partnerships & Brand Strategy Twitter
Len Komoroski Chief Executive Officer Cleveland Cavaliers and Quicken Loans Arena
Noah Garden Executive Vice President, Business Major League Baseball
Dawn Hudson Chief Marketing Officer National Football League

Event Details

Event Type Seminar

Track  Sports 

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