In this session...
Location lends context, but it’s the ability to triangulate other signals with it that ultimately allows advertisers to deliver a relevant message. As marketers begin engaging consumers based to individual circumstance, it becomes increasingly difficult to draw conclusions at scale and compare one platform to the next.
Be the first to hear about Waze’s newest ad feature aimed at facilitating a contextually relevant brand experience for drivers around the world—the first of its kind in the map environment. Director of Brand Partnerships at Waze, Christian Boesen, then sits down with brand marketing officers to discuss how they’re adding context to their location strategies and delivering measurable results.