Tracks Venues

In this session...

Consumers are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing, as indicated in part by the emergence of ad blocking. When consumers have a negative experience with ads on a site, it impacts publishers, advertising technology companies, agencies, and advertisers. 


Leading international trade associations and companies involved in online media have formed the Coalition for Better Ads to improve consumers’ experience with online advertising. Several members will discuss the Coalition’s plans to leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising.

Speakers

Alanna Gombert General Manager IAB Tech Lab
Bill Tucker EVP, Media & Data Practice 4A's
Leigh Freund President and CEO Network Advertising Initiative
Rob Rothe EVP and CIO ANA
Scott Spencer Director, Product Management Google
Stu Ingis Partner Venable

Event Details

Event Type Seminar

Track  The Trust Forum 

News &
Announcements
Sign up to receive the latest announcements, seminars & speakers, special events, and more.