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In this session...

You used to have to choose between personalization or scale. No longer. Join AT&T’s Entertainment Group CEO John Stankey alongside MediaLink Chairman and CEO Michael Kassan, followed by a panel of industry thought leaders, as they delve into the next iteration of marketing, highlighting the areas that marketers, agencies and technology companies need to develop in order to succeed in this age.

You used to have to choose between personalization or scale. No longer. We’ve entered the new age of mass personalization enabled by technology and driven by data. Still, many marketers are not quite sure how to operate in this new reality. Join AT&T’s Entertainment Group CEO John Stankey who is leading the telecommunications giant alongside MediaLink Chairman and CEO Michael Kassan, immediately followed by a panel of industry thought leaders, as they delve into this next iteration of marketing, highlighting the areas that marketers, agencies and technology companies need to develop in order to succeed in this age. View Less

Presented with


Speakers

Michael Kassan Chairman & CEO MediaLink
John Stankey CEO, AT&T Entertainment Group AT&T
Daryl Simm Chairman & CEO Omnicom Media Group
Andrew Robertson President & CEO BBDO Worldwide
David Lubars Chairman & CCO BBDO
Fiona Carter Chief Brand Officer AT&T

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Event Type Seminar

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