In this session...
The present State of the TV Industry can be generously described as "in flux." The industry is experiencing multiple drivers of change, disrupting the traditional video subscriber business. Programmers and MVPDs are evolving to be consumers' gateway of discovery, creating altogether new marketplaces of TV audience.
What will it take to establish a holistic economy of audience? Our panel will discuss ad tech's roles and limitations in supporting the economics of convergent marketplaces.
This disruption is placing pressure on the traditional video subscriber business, with programmers weighing investments in direct-to-consumer apps and SVOD business models, while evolving MVPDs from their origins as content providers to ubiquitous platforms of content discovery.