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In this session...

A conversation with senior marketers and their media partners will kick off the day’s Marketer's Innovation track. We’ll get to the bottom of the so-called “Marketer’s Dilemma” and understand how top marketers engage with their target audiences in a world where communication channels and formats proliferate, but draw less meaningful attention from users who tune out of advertising. Senior marketers will also tell us what they are looking for from their media & agency partners to help solve the Marketer’s Dilemma.

Presented with


Speakers

Christopher Vollmer Partner Strategy&, a PwC member firm
Anna Fieler Chief Marketing Officer POPSUGAR
Marta Martinez SVP Advertising AOL
Pat O'Toole Sr Director of Marketing Frito-Lay, a division of PepsiCo.
Joey Bergstein General Manager & Chief Marketing Officer Seventh Generation
Venky Balakrishnan Global Vice President of Digital Innovation Diageo

Event Details

Event Type Seminar

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