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In this session...

Gone are the days of guys fitting into narrow stereotypes like jock, nerd, frat boy or angry old man. Men are evolving and changing. The rise of the male household consumer, more stay at home Dads participating in the gig economy, more attention to grooming and clothing have forced marketers to take a new look at how they talk to men. Learn how today’s men are engaging on social media with brands, causes and their IRL friends and how to tailor your marketing message to authentically reach this changing consumer.

Gone are the days of guys fitting in to stereotypes like jock, nerd or angry old man. More stay at home Dads, more attention to grooming & clothing have forced marketers to rethink how they talk to men. Topics like grocery shopping, housework, men’s health and male friendships are no longer whispered. Learn how today’s men are engaging with brands, causes and their IRL friends and how to tailor your message to reach this changing consumer. Come hear stories from Behind the Moustache from Movember Foundation. Pernod Ricard believes that manly conversations and sharing are always easier over a dram, a cocktail or a shot. Frito-Lay paired beer with Ruffles and created the Doritos Locos Tacos with Taco Bell. Ketchum recently published a global study that explores changing attitudes and behaviors of men .… including who is having the most sex! Former MTV VJ, current Esquire magazine pop-culture columnist and on-air personality Dave Holmes just released his memoir, “A Party of One” View Less

Presented with


Speakers

Dave Holmes Author and Pop-Culture Columnist Esquire
Jeff Klein VP of National Brands and Portfolio Marketing Frito-Lay
Mark Hedstrom SVP of Global Operations Movember Foundation
Jeffrey Moran VP, Influencer Engagement & Mktg. Activation Services, Spirits Pernod Ricard
Bill Reihl Partner, Managing Director, Global Brand Marketing Ketchum
Carrie Woodward Brand Communications Manager BF Goodrich

Event Details

Event Type Seminar

Track  Agency 

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