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In this session...

Knowledge without action and action without reason are both futile. That’s why best-of-breed attribution tools are geared toward the actions their data can influence, as well as the performance-based validity of those actions. In this session, Convertro GM and attribution expert Amy Mitchell demonstrates how thoughtful marketing analytics illuminate meaningful insights, creating a seamless feedback loop to activate marketing plans by linking business objectives into media engines.

Presented with


Speakers

Amy Mitchell General Manager and Head of Convertro AOL

Event Details

Event Type Seminar

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