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In this session...

In recent years, the industry has been laser-focused on data – and with good reason. The influx of third-party data has made targeting digital advertising more accurate and effective than ever before. However, creative still matters. Creativity encompasses every aspect of brand communications and is an essential asset for business growth. This session will explore the ever-increasing impact of creativity in today’s digital advertising climate.

In recent years, the industry has been laser-focused on data – and with good reason. The influx of third-party data has made targeting digital advertising more accurate and effective than ever before. However, creative still matters. Creativity encompasses every aspect of brand communications and is an essential asset for business growth. This session will explore the ever-increasing impact of creativity in today’s digital advertising climate, and why the balance of data and creative is critical in persuading audiences to take action. View Less

Presented with


Speakers

Sal Candela VP, Global Partnerships Undertone
Erin Rech SVP, Digital Innovations & Investment UM
Adam Kleinberg CEO Traction
Tamara Alesi Managing Partner, Integrated Strategic Planning MediaCom
Jeffrey Rossi Global Director of Business Marketing Spotify

Event Details

Event Type Seminar

Track  Data  

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