In this session...
While video distribution has evolved, the craft still rules advertising. The purpose of video, its role and creation is drastically different right now than it was five years ago, let alone five months ago. Hear from leaders across agency, publisher and platform on where the moving picture in advertising is headed next.
First came the 30 second commercial. Then, after decades of engaging the big screen, we were introduced to digital, mobile and now VR and social broadcasting. While distribution has changed over time, one thing remains a constant: video rules advertising.
Video entertains, sells and tells a story that leads you through an emotional journey. Hollywood filmmakers create it, so do brands vying for your loyalty, YouTube stars trying to make it big and even your friends and family who fill up your social feeds with babies, puppies and at times political rants. Video is a medium that’s been democratized and unleashed to the masses.
The purpose of video, its role and creation is drastically different right now than it was five years ago, let alone five months ago. Some marketers and agencies argue that technology is diluting storytelling. Others believe the democratization of creativity has fueled the next big wave in video.