Tracks Venues

In this session...

It's no secret, Gen Z most likely hates your ads. In fact, according to a recent Harris Poll, a staggering 74% of Gen-Zers strongly dislike interruptive ads in their social feeds. As marketers, the need to create premium, quality entertainment that attracts Gen Z on it's own accord, while still delivering brand messaging in authentic ways is what matters. In this discussion with some of the industry's most forward thinkers, we'll explore how we got here and what types of strategies you can employ to stay ahead.

Presented with


Speakers

Brian Robbins Founder and CEO AwesomenessTV
Kenny Mitchell Head of Consumer Engagement Gatorade
Michelle Castillo Digital Media Reporter CNBC
Wendy Wildfeuer Senior Vice President, Client Solutions Digital Entertainment NBCU
Sam Olstein Director, Global Innovation GE

Event Details

Event Type Seminar

Track  Agency 

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