In this session...
Call it what you like -- media proliferation, the digital revolution, or the warp speed of business. The storm of changes impacting the ad landscape has led to more choices for brand marketers today. It scares some agencies, but it shouldn’t; ironically many CMOs have never been more bullish on the role of agencies and specifically, the AOR model.
Hill Holliday Chairman & CEO Karen Kaplan, Sonos CMO Joy Howard, Hertz CMO Matthew Jauchius, Johnson & Johnson Group Chairman Jeff Smith and others will explore the demands of modern marketing, the role of a lead agency and the evolution of the AOR model.
Moderated by: Bob Safian, Editor, Fast Company