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Millennials are a generation with countless passions and pastimes – all of which provide brands with big opportunities to cash in.

Millennials are a generation with countless passions and pastimes – all of which provide brands with big opportunities to cash in. However, as with past generations, one interest is top of mind with this demographic: dating. This diverse panel will discuss what that means to content creators, marketers, and brands who need to understand the emotional and monetary connection this generation has with modern-day relationships. How can they can tap into it, monetize it and authentically integrate their brand into the millions of conversations and transactions taking place around the over $2B industry of finding love? How is this generation approaching love differently, and why does it matter? We’ll also discuss which brands have mastered all of the above, why they feel modern day dating is providing so many opportunities to drive revenue, and most importantly: what’s next?
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Speakers

Yannis Kotziagkiaouridis Chief Analytics Officer Wunderman
Amit Shah Senior Vice President - Online Marketing, Mobile & Social 1-800-Flowers.com
Emily Ingram Publisher Elite Daily
Marta Cyhan Chief Marketing Officer MAC Presents
Nico Tortorella Star of the hit show YOUNGER and host of his own podcast, THE LOVE BOMB

Event Details

Event Type Seminar

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