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In this session...

For decades, ad strategists have played kingmakers in presidential campaigns. In 2016, that process changed as leading candidates used social and free media to get their messages to the public.

The question now: Do presidential candidates still need the great minds of the ad industry to win?

Join Reuters and the Marketing Society for good food and smart conversation with some of the brightest minds in politics, advertising and media.

To register, go to View Less

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