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In this session...

Since the very beginning of digital marketing, online advertising has been valued and sold using the impression or the click. Recent developments in viewability metrics, fraud detection and bot traffic question the viability of this model. Should advertisers really care about impressions?

Hear from the publishers, tech providers and marketers who have been experimenting with attention-based metrics - a new way of buying digital advertising that more closely matches the currency with the advertiser's objectives.

Presented with


Speakers

Paul Kontonis Chief Marketing and Communications Officer Digiday Media
Brendan Spain VP, Advertising - Americas Financial Times
Benjamin Bring Vice President, Mobile Media Director Ansible
Jonah Goodhart CEO Moat
Terri Schriver Senior Vice President of Enterprise Media Bank of America

Event Details

Event Type Seminar

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