In this session...
In just a few short years, branded content has matured from a burgeoning category to a dynamic new business distinct from interruptive advertising. As a result, the biggest producers, executives and talent in the business are getting onboard, and nurturing their own storytelling genres. Adweek Editors chat with some of the industry’s most creative brand storytellers on the process, their inspiration and what makes effective branded content.
Otto Bell, Vice President & Group Creative Director, Courageous
Jay Bennett, SVP of Creative & Innovation, Smoke Bomb
Nick Childs, CCO, Initiative & Society
Stephanie Horbaczewski, CEO, StyleHaul
Shannon Pruitt, President, The Story Lab