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In this session...

Is data improving experiences for sports fans — or is it overwhelming them, and making them less emotionally connected to their favorite teams? Wunderman New York president, Jamie Gallo, will lead a panel of sports marketers in a discussion about how sports franchises are adapting their experiences to modern consumer behaviors, such as the demand for shorter and more tailored content.

Presented with


Speakers

Jamie Gallo President Wunderman New York
Amy Choyne CMO USTA
Laurel J. Richie Former President WNBA
Stephen Master SVP Global Head of Sports Practice The Nielsen Company

Event Details

Event Type Seminar

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