Tracks Venues

In this session...

Creativity is still vitally important in advertising, as brands are well aware. However, in the age of data and digital, everything must be measured, and the value of creative can often be hard to quantify. In this workshop, we'll discuss the most important metrics associated with creative, and the best and most innovative tools to measure them.

Presented with


Alex Hunt President, The Americas BrainJuicer
Eric Franchi Cofounder Undertone
Laura Salant Senior Director, Research & Insights Undertone

Event Details

Event Type Workshop

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