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In this session...

THE FUTURE OF TV IS DIGITAL INFLUENCERS

The digital age is transforming the very nature of advertising and the playing field of how brands and influencers can work together. YouTube, Snapchat, Instagram and other digital platforms are no longer just filling leftover year-end budgets - it’s the place where millions of people are waiting for new content. How can brands partner with these influential powerhouses to reach where their audiences are watching? Join Zach King - one of the world’s largest digital influencer on Instagram, Snapchat, and YouTube - and Ricky Ray Butler, Senior Vice President of Digital at Branded Entertainment Network (BEN), as they discuss the future of advertising and the new primetime TV.
Ricky Ray Butler President of Digital, BEN
Zach King Instagram, Snapchat and YouTube Personality ,
PRESENTED BY BEN

THE CROSS-SCREEN PROGRAMMATIC DIALOGUE

How has the art of storytelling and story-making changed since the integration of digital, video and mobile entered our lives? Is it possible to have a balance between content driving audience and content driving revenue in the digital world? Innovators in the business will discuss how they are successfully integrating services and messaging into story-led multi-platform universes of original content, reaching target audiences in unique ways that grow brand awareness, loyalty and advocacy.
Matt O'Grady CEO, Nielsen Catalina Solutions
Eric Franchi Cofounder, Undertone
Kirk McDonald President, PubMatic
Seth Rogin President & CEO, Nucleus Marketing Solutions

Presented with


Speakers

Ricky Ray Butler President of Digital BEN
Zach King Instagram, Snapchat and YouTube Personality
Matt O'Grady CEO Nielsen Catalina Solutions
Eric Franchi Cofounder Undertone
Kirk McDonald President PubMatic
Seth Rogin President & CEO Nucleus Marketing Solutions

Event Details

Event Type Seminar

Track  Video 

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